Search Engine Optimisation (SEO) is the backbone of the digital marketing industry. No other tool can be as handy to a digital marketer as SEO. While professionals in this line of work regularly use optimisation strategies for websites, someone who has just begun their SEO journey might not know its full potential. Did you know that there is more than one type of SEO at your disposal? All involve distinct processes but have the same objective of making your website rank higher on the search engine results page (SERP). Any search engine optimisation service in Singapore will incorporate several SEO techniques to enhance your website’s ranking. If you are new to SEO, it will be better to start with the simple one to carry out. Let’s introduce you to technical SEO.
Getting the basics right: What is technical SEO?
Before explaining what, technical SEO entails, one other term you need to understand—on-page SEO. Technical SEO falls under on-page SEO practices, which refers to any tweaking you carry out on a web page to improve its performance and ranking.
As far as technical SEO is concerned, the term is self-explanatory. It denotes any measures taken to enhance the technical attributes of your website to achieve a higher rank on the SERP. You can think of technical SEO as grooming your website to target specific goals to convince Google to list you as one of the first few search results. If you have ever wondered what agencies offering search engine optimisation in Singapore actually do, technical SEO will occupy quite a portion of their toolbox.
What actions fall under technical SEO?
Do you recall how the previous section talked about goals that technical SEO seeks to achieve? These goals are the actions that are usually considered technical SEO. All of them have one thing in common. These actions lead to a well-optimised website that offers an excellent user experience. Check out the following technical SEO practices to carry out a sound search engine optimisation in Singapore:
- Improving the site load time so users can get to the information they are looking for quicker. You can do that by removing unwanted links, files, or scripts. Compressing rich files can also help.
- Getting rid of broken or dead links and site errors.
- Removing duplicate content.
- Enhancing website security means there is no chance of privacy violation for users.
- Incorporating an XML sitemap in your website gives an impression of a structured, user-friendly website.
Why does technical SEO lead to a better ranking?
SERP ranking is based on a few factors. Google’s algorithms go through all the uploaded content and analyse which ones best satisfy a user’s expectations. Search engines like Google value nothing more than user experience, and when you carry out technical SEO, you improve the site’s interface, appeal, and credibility. This directly translates to a better web experience for users, and Google rewards you with a higher rank on the SERP.
Hopefully, you now have a fair idea about what technical SEO is and how you can use it to improve your website’s rank. Hiring the leading search engine optimisation service in Singapore can be an easy way of developing a solid SEO strategy for your brand. You won’t have to sweat it out researching the technical stuff. You can check out WebSoars for all your optimisation-related needs. With a team of 21 experienced SEO engineers, their service is unmatched. Whether you want to audit your website or carry out onsite optimisation, it cannot get better than WebSoars. If you believe nothing but the top position befits you, check out their website today.